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Sony
High Definition
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Which High Definition
format is right for you? |
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With the first High Definition (HD) broadcasts already launched in Europe, programme-makers are enthusiastically embracing the exciting business opportunities of better-looking, more seductive pictures.
Whether you’re shooting a prestige
commercial, a flagship television drama series or a corporate
production, High Definition gives the opportunity to capture your
audience’s imagination with a vastly improved on-screen look and
enhanced international marketability. |
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Which High
Definition format is right for you ? Sony offers three High Definition format options, all delivering a balanced blend of features and performance that’s tailored to a wide range of real-world production needs and budgets. |
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| 1 | HDV | The affordable entry
point to the world of High Definition. With Sony HDV, the benefits of High Definition programme production are at last accessible to everyone. Offering an ideal migration path from DVCAM to entry-level HD production, HDV records pictures at 1080 line resolution onto a standard DV format cassette. As well as reducing camcorder size and weight to around that of ‘prosumer’ formats, use of this smaller cassette size cuts media costs. It also allows dual-format HDV/DVCAM recording and playback with the same camcorder or VTR editing deck – reducing hardware inventory requirements, storage and transportation costs. Furthermore, it’s easy to incorporate HDV material into the HDCAM world via an external converter. A step up in quality from DVCAM, HDV makes it even more affordable for programme-makers to experience the benefits of HD without a big price premium. |
| 2 | HDCAM |
Prestige results on Standard
Definition budgets. |
| 3 | HDCAM SR |
Ultimate quality for the most
discerning users. Preferred by leading media industry players thanks to its unparalleled picture quality and ultra-mild signal compression, HDCAM SR has been developed to accommodate the most demanding production applications. From movies and commercials to sophisticated green screen effects, digital intermediates, telecine transfers and archiving, there’s no other format to match the peerless performance of HDCAM SR. Delivering breathtakingly natural, detailed pictures, HDCAM SR ensures that your flagship productions stand out while significantly driving down production costs. When nothing less than the very best picture quality and performance will do, HDCAM SR is the ultimate choice of the world’s most discerning creative professionals |