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With the first High Definition (HD)
broadcasts already launched in Europe, programme-makers are
enthusiastically embracing the exciting business opportunities of
better-looking, more seductive pictures.
Whether you’re shooting a prestige
commercial, a flagship television drama series or a corporate
production, High Definition gives the opportunity to capture your
audience’s imagination with a vastly improved on-screen look and
enhanced international marketability.
Just as importantly, High Definition increases the shelf-life of all
your productions – making it the cost-effective key
to future-proofing your business. Sony realises every professional
broadcaster and programme-maker has their own highly personal
production agenda, creative preferences and budgetary constraints.
That’s why Sony has created an integrated family of Sony High
Definition formats to suit the needs of any project.
By giving you the choice to select exactly the right format for any
type of production, Sony High Definition means that you never need
to compromise your personal vision.
All Sony High Definition formats can capture images at full 1080
line resolution and are therefore ideally matched to the vast
majority of worldwide High Definition transmission standards. This
means that High Definition images can be viewed on the growing
choice of HD-compatible television receivers and displays, readily
down converted for Standard Definition (SD) transmission or
re-purposed to suit
virtually any global distribution requirement… from DVD to e-cinema.
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Which High
Definition format is right for you ?
Sony offers three High
Definition format options, all delivering a balanced blend of
features and performance that’s tailored to a wide range of
real-world production needs and budgets. |
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HDV
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The affordable entry
point to the world of High Definition.
With Sony HDV, the benefits of High Definition programme production
are at last accessible to everyone. Offering an ideal migration path
from DVCAM to entry-level HD production, HDV records pictures at
1080 line resolution onto a standard DV format cassette. As well as
reducing camcorder size and weight to around that of ‘prosumer’
formats, use of this smaller cassette size cuts media costs. It also
allows dual-format HDV/DVCAM recording and playback with the same
camcorder or VTR editing deck – reducing hardware inventory
requirements, storage and transportation costs. Furthermore, it’s
easy to incorporate HDV material into the HDCAM world via an
external converter.
A step up in quality from DVCAM, HDV makes it even more affordable
for programme-makers to experience the
benefits of HD without a big price premium. |
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HDCAM |
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Prestige results on Standard
Definition budgets.
The ideal medium for television drama, documentaries or commercials,
HDCAM offers superb High Definition picture performance while
offering a convenient choice of workflow options.
Whether you prefer to post produce in HDCAM or downconvert for
editing within existing SD infrastructures, HDCAM offers greater
flexibility to match your creative preferences and production needs.
Shoot at 25P to give your television productions a prestige,
‘filmic’ look. Alternatively, select 50i or 60i for a more immediate
feel, especially with fast-moving action – the choice is yours.
HDCAM can be edited in a native, totally lossless environment with
the Sony XPRI family of non-linear editing systems. It’s also easy
to transfer HDCAM rushes via an i.LINK (IEEE 1394) connection for
low cost off-line editing in SD with a wide range of popular desktop
packages. Providing an ideal entry point to High Definition for
production customers working within Standard Definition budgets, the
new HDW-730S HDCAM camcorder is priced below equivalent Digital
Betacam models.
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| 3 |
HDCAM SR |
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Ultimate quality for the most
discerning users.
Preferred by leading media industry players thanks to its
unparalleled picture quality and ultra-mild signal compression,
HDCAM SR has been developed to accommodate the most demanding
production applications.
From movies and commercials to sophisticated green screen effects,
digital intermediates, telecine transfers and archiving, there’s no
other format to match the peerless performance of HDCAM SR.
Delivering breathtakingly natural, detailed pictures, HDCAM SR
ensures that your flagship productions stand out while significantly
driving down production costs. When nothing less than the very best
picture quality and performance will do, HDCAM SR is the ultimate
choice of the world’s most discerning creative professionals
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